Supplemental benefits, services and items not traditionally covered under Medicare, have become a cornerstone of many Medicare Advantage plans. These might include dental care, vision exams, hearing aids, wellness programs, transportation to medical appointments, or even in-home support services. By offering supplemental benefits, health plans can differentiate themselves, attract enrollees looking for added value, and address specific healthcare gaps in the senior population.
- Shifting Demographics: With an aging population that desires comprehensive coverage, MA plans have begun to incorporate a broader range of supplemental services.
- Regulatory Encouragement: CMS has increased flexibility around what qualifies as a supplemental benefit, leading to innovative programs that better meet beneficiary needs.
- Competitive Landscape: As more MA plans offer supplemental benefit packages, the competition for enrollment intensifies. Providing (and accurately reporting) these benefits becomes essential not just for compliance, but also for maintaining a competitive edge.